Google bomb
A Google bomb or Google washer is a certain attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous intentions. Due to the way that Google’s PageRank algorithm works, a page will be ranked higher if the sites that link to that page all use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner. Google bomb is used both as a verb and a noun.
See Spamdexing for the practice of deliberately and dishonestly modifying HTML pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner.
